Amazon Partners with Lennar to Market Smart Homes

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Amazon partners with the country’s biggest name in homebuilding to test-drive innovative homes that are powered by their smart devices.

The country’s biggest name in retail has launched their “experience showrooms” in Lennar’s smart homes in Aldie, Virginia. The collaboration of the two giant businesses is a show-and-tell approach in marketing housing units, smart home products, and the services that go with both.

Lennar’s executive chairman, Stuart Miller, says, “Amazon, GoogleApple, most of the technology-centric companies are starting to think about the home as a centerpiece for the way they think about the future of how their products work and how they interact with them. Home automation is a point of attraction. It’s a proxy for a lot of other things.”

The smart homes marketed by Lennar are all Wi-Fi certified which means that the property has no internet dead spots since connections are built into the floors and walls.

In a press release, Amazon Services’ general manager Nish Lathia said, “We wanted customers to experience a real home environment that showcases the convenience of the Alexa smart home experience, great entertainment available with Prime, and Home Services. Lennar offers the potential to enable this experience within easy driving distance of millions of customers.”

As of, there are about 14 experience showrooms in the country and the two businesses are rapidly expanding their collaboration.

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